Privacy Policy

Last Updated: January 2025

Bioanthem Devices Pvt Ltd ("Bioanthem," "we," "our," or "us") is committed to protecting the privacy of individuals who visit our website bioanthem.in ("Website") and those who interact with us through enquiry forms, emails, phone calls, or other means of communication. This Privacy Policy explains how we collect, use, store, and safeguard your personal information in compliance with applicable Indian laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

1. Information We Collect

1.1 Information You Provide Directly

When you contact us, submit an enquiry, request a product quote, or fill out any form on our Website, we may collect the following information:

• Full name and job title or designation
• Organisation or hospital name
• Email address and phone number
• Mailing or shipping address
• Product enquiry details, including quantities and specifications
• Any additional information you voluntarily provide in messages or correspondence

1.2 Information Collected Automatically

When you browse our Website, certain information is collected automatically through standard web technologies:

• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, and navigation paths
• Referring website URL or search terms used to reach our Website
• Date and time of each visit

1.3 Information from Business Communications

If you correspond with us via email, phone, or WhatsApp regarding product enquiries, bulk orders, or business partnerships, we may retain records of that communication, including contact details and the content of the enquiry, to serve you effectively.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to Enquiries: To address your product enquiries, provide quotations, share product catalogues, and respond to requests for information about our surgical gowns, drapes, surgery packs, wound care products, and CSSD products.
• Order Processing: To process and fulfil product orders, coordinate shipping and delivery, and manage invoicing and payment records for business-to-business transactions.
• Customer Relationship Management: To maintain records of our business interactions, follow up on enquiries, and provide ongoing support to hospitals, distributors, and institutional buyers.
• Website Improvement: To analyse website usage patterns and improve the content, functionality, and user experience of our Website.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes, including record-keeping requirements under Indian tax and business laws.
• Business Communications: To send relevant product updates, new product announcements, or industry-related information, but only where you have expressed interest or provided consent.

3. Data Security

We take the security of your personal information seriously and implement reasonable technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure hosting with SSL/TLS encryption for data transmitted through our Website
• Access controls that restrict personal data access to authorised personnel only
• Regular review of data collection, storage, and processing practices
• Physical security measures at our facility at Medical Devices Park, Hyderabad

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

4. Cookies and Tracking Technologies

Our Website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how visitors use our Website.

4.1 Types of Cookies We May Use

• Essential Cookies: Required for basic Website functionality such as page navigation and form submissions.
• Analytics Cookies: Help us understand visitor behaviour, including pages viewed, time on site, and traffic sources. We may use services such as Google Analytics for this purpose.
• Preference Cookies: Remember your settings and preferences to provide a personalised experience on subsequent visits.

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that disabling cookies may affect certain features of our Website.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our Website, processing orders, or conducting our business, subject to confidentiality obligations.
• Legal Requirements: When required to do so by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Logistics Partners: With shipping and logistics partners solely for the purpose of delivering products you have ordered.

6. Third-Party Links

Our Website may contain links to third-party websites, including social media platforms, industry directories, or partner organisations. We are not responsible for the privacy practices or content of these external websites. We encourage you to review the privacy policies of any third-party websites you visit through links on our Website.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Business enquiry records and order-related information may be retained for the period required under applicable Indian commercial and tax laws.

8. Your Rights

Subject to applicable Indian data protection laws, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your personal information, subject to legal retention requirements
• The right to withdraw consent for processing, where consent was the basis for processing
• The right to lodge a complaint with the relevant data protection authority

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

9. Children's Privacy

Our Website and services are designed for business-to-business use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately, and we will take steps to remove such information from our records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us: